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GBMC (Global Business & Management Corporation)

Competent, Quality Europe-Japan Business and Management Consulting

Mastering Japan Business, Philippe Huysveld

About GBMC's eBook - Mastering Japan Business

"Mastering Japan Business"

"Japan Series": Livre/Book V

A reference Book for non-Japanese executives about "How to do business in Japan"! 

​by Philippe Huysveld (GBMC)

This (e)Book, by Philippe Huysveld of GBMC, is targeted at business executives of companies:
• approaching the Japanese Market,
• reviewing their options in terms of Japan Entry Strategy,
• already exporting to Japan (Indirect Sales) or,
• already established and doing business in Japan (Direct Sales).

Here, the author does not focus on the cross-cultural side of things (please check my other books for that) but rather covers in details the business side of things in Japan.

First, Philippe Huysveld gives the reader some insight into selected markets in Japan, as well B2C as B2B.

Second, the author shows how to adapt to the local specificities, Industry by Industry, and gives some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan.

Third, he introduces and analyses the various Entry Strategies available to foreign companies keen on developing their business in Japan.


The eBook version is available for sale right now from the following e-commerce platforms:

The (A4 format) Paperback version is available for sale right now from the following e-commerce platforms:

The (A4 format) Hardcover version is also available from the Amazon platform at:

Amazon.fr - Mastering Japan Business - Huysveld, Philippe - Livres

Other Books from the same author are also available from the following pages:

What people say about us:

​“I met Philippe Huysveld as President of the French subsidiary of the Japanese group Yokowo, whose headquarters were located in the Val-d'Oise. I could appreciate the thorough knowledge, by Philippe Huysveld, of the industrial area, but also its expertise on management of a Japanese company. Mr. Philippe Huysveld has also conducted several studies and reference documents related to the economic and industrial relations between Europe and Japan, and has been also an associated Professor of the Cergy-Pontoise University (Paris Area) in the field of Japanese economy, that he masters perfectly.” (e) Book "Mastering Japan Business" by Philippe Huysveld (GBMC) ​"Japan Series": Livre/Book 5   

                         Jean-Francois Benon, Managing Director
     Val d'Oise Economic Expansion Committee (CEEVO)
                                   Cergy Pontoise - Paris region, France


Japan Business" 

(e) Book

The Ultimate Survival Guide for Business in Japan (Philippe Huysveld)
GBMC (Global Business and Management Consulting)
55 avenue MarceauParis, IDF75116FR
Phone: 0033139724606 Website: www.gbmc.biz

by Philippe Huysveld and Motoko Huysveld