"Mastering Japan Business"
"Japan Series": Livre/Book 5
A reference Book for non-Japanese executives about "How to do business in Japan"!
This book, by Philippe Huysveld of GBMC, is targeted at business executives of companies:
• approaching the Japanese Market,
• reviewing their options in terms of Japan Entry Strategy,
• already exporting to Japan (Indirect Sales) or,
• already established and doing business in Japan (Direct Sales).
Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan.
First, I give the reader some insight into selected markets in Japan, as well B2C as B2B.
Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan.
Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.
The 195 pages eBook is available for sale right now from the following e-commerce platforms:
The 134 pages (A4 format) Paperback version is available for sale right now from the following e-commerce platforms:
Other Books from the same author are also available from the following pages:
What people say about us:
“I met Philippe Huysveld as President of the French subsidiary of the Japanese group Yokowo, whose headquarters were located in the Val-d'Oise. I could appreciate the thorough knowledge, by Philippe Huysveld, of the industrial area, but also its expertise on management of a Japanese company. Mr. Philippe Huysveld has also conducted several studies and reference documents related to the economic and industrial relations between Europe and Japan, and has been also an associated Professor of the Cergy-Pontoise University (Paris Area) in the field of Japanese economy, that he masters perfectly.”
Jean-Francois Benon, Managing Director
Val d'Oise Economic Expansion Committee (CEEVO)
Cergy Pontoise - Paris region, France