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GBMC (Global Business & Management Corporation)

Competent, Quality Europe-Japan Business and Management Consulting

Seminar H - Japan Entry Strategies


Seminar H: 

"Japan Entry Strategies and How to set up an office in Japan"

Seminar H: Business Training:

"Japan Entry Strategies and How to set up an office in Japan"

(by Philippe Huysveld) 

For​ executives Doing Business with Japan or approaching the Japanese Market. Focus on various Entry Strategies (Indirect Sales, Direct Sales, Partnerships-Alliances-JV-M&A) to choose from when approaching the Japanese Market. Full day, available in English and in French.

Duration: from 9:30 till 13:00 and from 14:00 till 17:30 (one full day)

Location: "open seminars" available in Paris and in Brussels
Languages:  the training can be delivered in English or eventually in French (most of the materials are in English, however). 


The seminar is targeted to EU companies approaching the Japanese Market or reviewing their options in terms of Japan Entry Strategy.

Part I – What are the major Entry Strategies and which legal structure in Japan is optimal for my business requirements?

[Abstract]  There are various Entry Strategies that a company can adopt when approaching Japan. Each strategy has its own levels of costs, benefits, risks and legal/tax issues, to be assessed carefully. The most appropriate method is usually determined by the market potential, the company’s degree of international expertise as well as the resources available.

Most SMEs use the direct exporting strategy by engaging an agent or a distributor but there are other options, which we will cover during the seminar and for which we will give specific and practical information, according to the following three categories:

  • Chapter I - Direct Sales Approach: Representative or Liaison Offices, Branch Offices, Subsidiaries (Kabushiki Kaisha versus Godo Kaisha) & E-commerce or E-business Operations.
  • Chapter II – Indirect Sales Approach: Agents, Distributors & Trading Companies.
  • Chapter III – Strategic Alliances & Partnerships: Informal & Formal Partnerships, Licensing & Franchising Agreements, M & A (Mergers & Acquisitions) & Joint-Ventures.

[Contents]  What you will learn during this session:

  • Introduction: Key Steps in entering the Market
  • Chapter 1: Indirect Sales Approach
  • Chapter 2: Direct Sales Approach
  • Chapter 3: Strategic Alliances & Partnerships
  • What are the advantages and disadvantages of each Entry Strategy?
  • The Most common Market Entry Scenarios (4)
  • Parameters impacting the choice (4)
  • Q&A Session


Part II – How to set up an office in Japan?

[Abstract] Standalone Market Entries are done by companies ready to take capital risk and to gain over time the knowledge associated with the new markets, accepting the risk of not depending on others (local partners) to gain experience.  One of the factors in deciding about the type of Entry Strategy to go for is the cost or investment size, the most extensive and expensive strategy being, of course, to set up a full-size operation in Japan (with branches in various cities, warehouses, factories and R&D centres). Here will we explain the basics of setting up a local operation in Japan.

[Contents]  What you will learn during this session:

  • Does my company really need an office?
  • What are the benefits and costs for the business?
  • What type of legal structure is available for direct sales?
  • What are the advantages and disadvantages of each structure?

Training Schedule: 

9:30 – 9:45 Welcome / Introduction
9:45 – 13:00 Morning session
13:00 – 14:00 Lunch break (free time)
14:00 – 17:30 Afternoon session


For "open seminars" (in Paris), 500 Euros/person (net, VAT is not collected).
For small groups (from 5 to 10 people), 2500 Euros/day.
​For bigger groups (more than 10 people), 3000 Euros/day.

​​For "in-house/company specific" seminars, same pricing guidelines as above used but travel expenses would be added.
For quotes or questions, contact us at


Register here!  

Should you be interested in this event, please check the following webpage:


If you have further questions, please send us a mail at
Please register at least one week in advance (and also check our cancellation policy online). To enhance the quality of the training, the number of participants is limited.  

If there are not enough participants for a specific session (minimum 3 people), we keep the right to postpone it/to reschedule the session at a later date. Thanks for your understanding.



GBMC (Global Business and Management Consulting)
55 avenue MarceauParis, IDF75116FR
Phone: 0033139724606 Website: www.gbmc.biz

by Philippe Huysveld and Motoko Huysveld