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GBMC (Global Business & Management Corporation)

Competent, Quality Europe-Japan Business and Management Consulting

Seminar G - how to export to and to sell in Japan

Seminar G: Business Training:

"How to export to Japan and How to market your products in Japan" 

(by Philippe Huysveld)

For executives Doing Business with Japan or approaching the Japanese Market. Focus on Export and Sales & Marketing strategies in Japan, as well for B2C as for B2B business. Full day, available in English and in French.

Duration: from 9:30 till 13:00 and from 14:00 till 17:30 (one full day)

Location: "open seminars" available in Paris and in Brussels
Languages:  the training can be delivered in English or eventually in French (most of the materials are in English, however). 


The seminar is targeted at EU companies exporting to Japan as well as at EU companies already established and doing business in Japan.

Part I - Exporting to Japan

[Introduction] Cross-cultural Management Practices, covered in Seminars E and F, are key when approaching Markets like Japan. Indeed, many export managers have experienced over the years in which way Time, Quality, Reactivity and Service have another dimension in the Country of the Rising Sun. In Seminar G, we focus on the “business side of things” and give you insight into exporting to Japan (Part I), Marketing your B2C Products (Part II) as well as Marketing your B2B Products (Part III).

[Contents]  What you will learn during this session: 

  • Why bother exporting to Japan?
  • The Potential of Japan’s Market
  • Major Exports of France to Japan
  • Potential for Partnerships France-Japan
  • Which are the high-growth market segments in Japan?
  • How to export to Japan?
  • How to adapt your Products for Export to Japan?
  • Superior Quality Expectations
  • Your Checklist
  • EU Quality Labels
  • Examples of Product Adaptation (Food, Drinks, Apparel, Technical Products)
  • Top tips for Exporting to Japan


Part II – How to Master B2C Marketing in Japan?

[Introduction] We will speak here about the Retail Market, the traditional “Japanese Consumer Mindset”, the changes in Japanese Consumer Behaviours and the growth of the Internet Retail Market. Further, taking from our experience and from over 50 EU Success Stories in Japan, we will make recommendations for your B2C Marketing Mix in Japan.

[Contents]  What you will learn during this session: 

  • Why Japan is a great Retail Lab and Retail Market!
  • You have to Get to know the Japanese End-user !
  • The traditional “Japanese Customer Mindset”
  • Changes in Japanese Consumer Behaviours
  • Zoom on the Apparel Market
  • Zoom on Luxury Goods
  • Zoom on Internet Retail
  • Recommendations for your B2C Marketing Mix


Part III – How to Master B2B Marketing in Japan?

[Introduction] In the last Part of Seminar G, we will make an overview of Japan’s B2B Universe from a regional, a national and a global point of view. We will speak about Private B2B Directories, Public tenders, the Reconstruction Process, as well as about the governmental policy of Industrial Clusters nationwide, as potential sources of business opportunities. Finally, we will make recommendations for your B2B Marketing Mix in Japan.

[Contents]  What you will learn during this session: 

  • Why go to Japan?
  • You have to Get to know your Professional Clients !
  • Private (PRO) Clients: B2B Directory sites
  • Public Clients: Government Contracts and Public tenders
  • Regional, National and Global B2B Markets
  • Recommendations for your B2B Marketing Mix


Training Schedule: 

9:30 – 9:45 Welcome / Introduction
9:45 – 13:00 Morning session
13:00 – 14:00 Lunch break (free time)
14:00 – 17:30 Afternoon session


For "open seminars" (in Paris), 500 Euros/person (net, VAT is not collected).
For small groups (from 5 to 10 people), 2500 Euros/day.
​For bigger groups (more than 10 people), 3000 Euros/day.

​​For "in-house/company specific" seminars, same pricing guidelines as above used but travel expenses would be added.
For quotes or questions, contact us at


Register here!  

Should you be interested in this event, please check the following webpage:


If you have further questions, please send us a mail at
Please register at least one week in advance (and also check our cancellation policy online). To enhance the quality of the training, the number of participants is limited.  

If there are not enough participants for a specific session (minimum 3 people), we keep the right to postpone it/to reschedule the session at a later date. Thanks for your understanding.



Seminar G: 

"How to export to Japan and How to market your products in Japan"

GBMC (Global Business and Management Consulting)
55 avenue MarceauParis, IDF75116FR
Phone: 0033139724606 Website: www.gbmc.biz

by Philippe Huysveld and Motoko Huysveld