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GBMC (Global Business & Management Corporation)

Competent, Quality Europe-Japan Business and Management Consulting

Seminar F - Business Meetings and Negotiations in Japan

Seminar F: Cross-cultural Business Awareness Training:

"Business Meetings and Negotiations in Japan"

(by E. Motoko Inuyi and Philippe Huysveld)

For executives Doing Business with Japan or approaching the Japanese Market. Our aim here is to increase effectiveness in Doing Business with the Japanese through overcoming cultural differences between Europeans and Japanese. Follows Seminar E: Advanced cross-cultural Concepts and things to know when Negotiating and having Meetings with Japanese executives. Full day, available in English and in French

Duration: from 9:30 till 13:00 and from 14:00 till 17:30 (one full day)

Location: "open seminars" available in Paris and in Brussels
Languages:  the training can be delivered in English or eventually in French (most of the materials are in English, however). 

Audience: the seminar is targeted at EU companies approaching the Japanese Market, as well as at those Doing Business with the Japanese in Europe or in Japan.


  1. preferably, basic level of English, as meetings and negotiations will often be done in English,
  2. in order to master basic cross-cultural concepts, preferably, take Seminar E first.

Part I – Cross-cultural concepts (Advanced Level)

[Introduction]  Basic Cross-cultural Management Concepts have been explained in Seminar E. Their understanding is crucial in order to conduct successful negotiations and meetings in Japan or with the Japanese.

In this part, we briefly review them, go more into depth and develop these concepts, plus we also add new ones! 

 [Contents]  What you will learn during this session: 

  • The « cross-cultural 4Ps »
  • Review of Culture Basics
  • Japanese Ethics and Standards of conduct (Advanced Level)
  • « Nemawashi »: The Decision-making Process (Advanced Level)
  • « Omotenashi »: The Customer Service Mindset (Advanced Level)
  • Tips for service improvement
  • Long-term Strategies and Trust Building (Advanced Level)
  • Example of Long-term Sales Strategy


Part II – Business Negotiations in Japan

[Introduction] Western style negotiations and decision-making process are different from the Japanese style ones. In this Part, we briefly compare both styles and then, focus on the Japanese way of doing things. First, we examine in depth typical communication patterns in Japan and give tips. Then, we dig into negotiation basics and explain the different phases of a negotiation process.


[Contents]  What you will learn during this session? 

  • Communication with the Japanese
  • Sources of confusion/miscommunication
  • Non-verbal Communication
  • A few tips for « kaizen »
  • Basics of Negotiation
  • Analogy with Sumo-wrestling
  • How to negotiate a contract?


Part III – Business Meetings in Japan

[Introduction]  US style Meetings and Japanese style Meetings are different. Here, we briefly compare them and then, focus on Japanese Business Meetings, giving practical tips for success, reviewing the different types of meetings possible and explaining how to handle them.

[Contents]  What you will learn during this session? 

  • Communication with the Japanese (keys)
  • General tips for Meetings
  • The Meeting Process
  • Telephone Meetings
  • Face-to-face Formal Meetings (Seating Patterns, Presentations, Contracts)
  • Face-to-face Informal Meetings (Entertainment, Gifts)

Finally, we conclude the seminar by summarising and comparing Japan vs Western business styles.

 ​​Training Schedule:

9:30 – 9:45 Welcome / Introduction
9:45 – 13:00 Part I (morning session)
13:00 – 14:00 Lunch break (free time)
14:00 – 17:30 Part II (afternoon session)


For "open seminars" (in Paris), 500 Euros/person (net, VAT is not collected).
For small groups (from 5 to 10 people), 2500 Euros/day.
​For bigger groups (more than 10 people), 3000 Euros/day.

​​For "in-house/company specific" seminars, same pricing guidelines as above used but travel expenses would be added.
For quotes or questions, contact us

Register here!  

Should you be interested in this event, please check the following webpage:


If you have further questions, please send us a mail at gbmc.biz@gmail.com.

Please register at least one week in advance (and also check our cancellation policy online). To enhance the quality of the training, the number of participants is limited. 

If there are not enough participants for a specific session (minimum 3 people), we keep the right to postpone it/to reschedule the session at a later date. Thanks for your understanding.



Seminar F: 

"Business Meetings and Negotiations in Japan"

GBMC (Global Business and Management Consulting)
55 avenue MarceauParis, IDF75116FR
Phone: 0033139724606 Website: www.gbmc.biz

by Philippe Huysveld and Motoko Huysveld